I never paid much attention to the time limit until it was overused to a puke fest rate in WCW ....there was that time when all important matches, week after week, ended with a two count and a ring bell. Some of these were very good Flair matches that went 40 minutes to an hour. The best one I ever saw ( and one of the more unexpected ring bell endings ). was Scott Steiner vs Flair for the belt. Steiner was a popular face tag team wrestler and you knew he wasn't going to be champion....but they really , really made it look like he was going to win right at the dumb bell ringing ending at the two count.