Originally Posted by OneTooManyPunts
If I'm Ambrose right now, I'm excited and nervous as hell. I can't recall the last time WWE decided to introduce a new talent in quite this fashion.
As the right honourable JGlass said, this is an entirely novel way of building hype to debut a superstar, and it's an exciting way to do it because it of the implications it has for kayfabe.
By deciding to lay the ground work for this feud on Twitter, the WWE is taking a big chance. A lot of fans, especially those that aren't actively apart of the IWC, will have no idea who this is, and probably aren't watching FCW.
It's a gamble, in a way, but one without a huge risk. I guess WWE were hoping this would get picked up by other news and sports media to fuel it. Nevertheless, @WWE has over a million followers who will make up a fairly good representation of the audience.
I'll be honest and admit, because I'm not cynical, that the first time I watched it I fell for it. And of course immediately thought, 'thanks for coming Dean, see you later'.
But upon repeat viewings, signs that it's a work creep through, foremostly the fact that he uses his WWE name. Moreover, Ambrose is still using his WWE Twitter account to slate Foley with #thanksmick, and the links to backyard wrestling botches.
Anyroad, I'm certainly more excited for this than I am for Albert or that Damian Sandow bloke.