What TNA Really Needs

[Jack-Hammer]

This has been stated in many, many threads already and yeah, it's quite true. TNA's marketing is absolute shit. A perfect example was last week while I was flipping back and forth to Impact. During the commercials, Spike kept running the commercial for the WWE SD! vs. Raw video game and it just made me laugh. Everytime they went to break, they advertised that game. I couldn't help but think how ridiculous it was that Spike was spending more time advertising a product of TNA's competitor, thereby promoting the WWE itself, than it does promoting anything to do with TNA.

[Tastycles]

TNA absolutely needs better promotion, starting with their television channel. They are the second most watched programme on their British channel, second only to Danny Dyer's most deadly men or whatever it's called, which is obviously TV gold. This is directly caused by the fact that it is heavily pushed on the programme's advertising. In the US, the same isn't true, and TNA certainly suffers because of that. The company will never get anywhere without a bit of advertising, and I think it's high time that the company stuck it's neck out in this respect. WWE and WCW got where they did by huge cross promotion, and I hope that Hogan's signing is an indicator of them attempting to do this sort of thing.

[GuyCompton]

Perfect example of this:

TNA is going to be holding a show at the Mullins Center on December 5. The Mullins Center is on the campus of UMass Amherst, which is nowhere close to Boston, or Lowell, where they sold out the Lockdown PPV. I went to UMass a few times back when I was in college visiting friends, and I'm sure I've seen tumbleweeds. Furthermore, the show is taking place on a Saturday night. Major mistake right there. Kids from UMass aren't going to spend their drinking/pot money (everyone who goes there binge-drinks and does recreational drugs) on a TNA ticket... especially on a Saturday night. I doubt they're going to get much of an audience.

What they should have done was schedule the card for Lowell, the same place Lockdown was held, and hold a Lockdown rematch between Samoa Joe and Kurt Angle, and proceed to promote the hell out of it. It would have done pretty well, at least more better off than they're going to do in the middle of nowhere, aka Amherst, MA.

[Idioteque555]

Couldn't agree more. I was about to bring up the same point that Jack-Hammer made, about seeing WWE commercials during Impact! WTF? Not only have I seen "Smackdown vs. Raw" advertised to death during TNA programming, but I see a lot of local advertising for WWE pay-per-views. During tonight's episode, I saw an ad featuring HHH & HBK promoting Survivor Series.

At least they've got JB on twitter, but they could be doing a hell of a lot more. Television advertising is NOT out of TNA's price range. Jesus, I can't believe they haven't started by now, considering they just acquired Hogan. They could also run an ad featuring the interview they're going to have with Sting next week.

TNA's PR department needs to pull their heads out of their asses.

[GuyCompton]

Here's another thing:

Would it kill them to have someone like The Beautiful People backstage for a segment to advertise upcoming house shows on when TNA is coming to the area? Not only does it keep the fans tuned in, because the three of them are on TV, it also gets the word out on when they're going to be in the area. Running 30 second ads in the area advertising house shows with them at the forefront would also keep the very casual fan (i.e. people who haven't really watched wrestling in a while, but know who Kurt Angle is from WWE) tuned in.

Giving away tickets like they have too is one reason why house show attendance is so low. Giving some tickets for promotional purposes like I stated at somewhere like Hooters or Dave and Buster's is one thing. But when TNA just gives tickets away, it does nothing to help out their bottom line, and it's a detriment for people who did actually pay for tickets to begin with. Rather than give away tickets for free... it would be a better idea to lower prices so at least they're getting some revenue for the seats that they're filling. The fans, once they get in, shouldn't be obligated to buy merchandise, so the most they're getting out of the people they let in for free is the small cut of concession money they get.