Quote:
|
When are consumers going to take control and say "You know what Vince? You're not going to rip me off. Instead, I'm ordering two less PPVs a year to make up for the money you are cheating me from, or perhaps even ordering less than that for being greedy and trying to cheat consumers."
|
This only applies if people were buying every PPV. I'm sure some fraction of the PPV audience is, but another fraction decides. On what basis is a hodgepodge--quality of matchups, whether they got extra hours at their part time job, whether the last show sucked, whether they can get friends to come over and chip in for beer and pizza, I don't know what.
The important information to have would be how many PPV customers are diehard regulars. For those fans, break out the spreadsheet and start doing the math.
But for those who buy sometimes, PPVs three weeks apart maybe is too much. OF course, they're still doing Sept 19-Oct 3-Oct 24 next year, so maybe WWE's hands are tied there.
Me? I only buy if I can get some buddies together to come over. I can't justify spending $30 or $40 to watch something at home, alone. So that means usually just Wrestlemania. And, for what it's worth, buying Wrestlemania would only become price-sensitive if it got close to $100. Whether/how much WWE sucks at the moment is a lot bigger factor in whether I can rope friends into coming over to watch.