Originally Posted by King Patrick Star
If the WWE were to somehow do so bad that USA drops WWE TV altogether, would the WWE Universe be against having to watch Raw and Smackdown on the WWE Network for $10 a month?? Even if they were to increase it to $20, would you have an issue with this??
My point is, with the WWE Network, I don’t believe ratings matter anymore. I attended Smackdown Live last night, and it looked to be a packed house. People may or may not watch TV as much as we used to, but people also stopped listening to the radio as much as we used to as well. That doesn’t mean musicians should stop making music, and it certainly doesn’t mean the Professional Sports Wrestling Entertainers should stop “fighting” for Leather and Gold props.
I’ve been practicing McMahonisn for 27 years plus. If the WWE were to leave TV, but kept the WWE Network up and running, I think we’d all be okay.
This is a very very very bad idea. WWE would go out of business if they went only on the Network. WWE's TV contracts rake in around $200 million per year (with NBC providing around $150-160 million of that). NBC makes that money back from the advertisers that advertise during WWE's programming.
So lets say that the Network stays at $9.99. WWE would need over 20 million subscribers to make up for the TV deals. Include the 1 million they need to break-even and they would need over 22 million subscribers to make the same money they are now(*). And no, WWE would not be able to attract enough advertisers to the Network to offset the TV contract.
*Actually they would need more due to increased service costs (higher demand, more servers and whatever). Since I'm not sure how much more would be needed, I'm only taking into account what their current situation is.
Despite making record revenue last year of $658 million they only brought in $24 million. Losing that $200 million would kill them.
Even if they were able to get 22 million subscribers, attracting new fans would be a big problem. New fans would have to find their Network and be willing to pay for something they are not fans of yet.
Originally Posted by Vanilla Midget
Getting smoked by football makes sense, it's American football. They also got beat by something called "love and hip hop hollywood" which is pretty embarrassing.
They have been beaten by that hip hop show a ton of times (its been happening for a long time now). Whatever demographic that hip hop show appeals to really likes it.
There are a ton of reasons why this is happening. It is only live on the East Coast. It is not live anywhere else (in the US at least). It is easy to find a live stream and not have to watch the delayed show nor DVR it. It went up against two NFL games. It is always up against thousands of other channels.
Another big reason is 3 hours. That is causing the creative team to stretch. To drag things out. They have to put guys out there that may not deserve to be on Raw. Put segments that people won't watch because they need to fill 3 hours. Even the good shows feel tired by the end. I only DVR Raw now because sitting through it with all those commercials is too much.
Nielsen does actually track some online viewing but it is tricky of what they will actually count as a view. Only the videos with the same ads as on TV will count as a view for Nielsen. Trying to actually track all online viewership would be incredibly hard and it goes against the point of their tracking. Their tracking is not meant for shows but rather for advertisers. Advertisers pay based off the ratings. So having 500 million people watching a live stream with no ads is something they do not care about.