Well you can think something is awesome but not like one of the competitors regardless of the reason you may not like him or her. Maybe the fans were fully invested on Ambrose or Lesnar over Reigns.
The problem with Reigns though is not because he's a bad wrestler since he can work a match. It's just that fans just haven't connected to him. The problem also is that his character and personality outside kind of makes him an arrogant douchebag. The only top baby face I know that could get away by being an arrogant douchebag was The Rock but how many people have the charisma The Rock has?