In a move designed to distance itself from the financial struggles and legal drama that hung over its brand, Anthem Sports announced last week it has purchased Nashville-based Global Force Wrestling.
The move signals the end of TNA, the professional wrestling league that once served as home to legends Hulk Hogan and Ric Flair and as a launching pad for future stars A.J. Styles and Samoa Joe.
Anthem Sports, the Canadian company that also owns the Fight Network, will rebrand its wrestling league as GFW and Nashville native Jeff Jarrett will helm the creative aspects of the promotion. Its staple weekly program on Pop TV will continue to be called “Impact.”
The rebranding comes almost 15 years to the day that Jarrett and his father Jerry Jarrett launched TNA. The wrestling promotion ended up under the control of Dixie Carter, endured a turnstile of cable television partners and garnered negative headlines for unpaid bills, unpaid talent and state tax liens.
"We're a global brand," Jarrett said of the rebranding. "We have partnerships in Mexico, Japan, other places. Collectively coming together, we've combined forces and basically the rebrand final touches happen (on Sunday) at 'Slammiversary.'"
The day is finally here. TNA/IW is dead. Kind of.
In the meantime, I'd be remiss not to point out the hilarity of Impact acquiring the company that they'll now adopt the brand name of. Isn't it supposed to work the other way around?