I don't know what to think yet and don't know if I want him as a face/heel because I haven't seen more than short vignettes. It'd be stupid of me to pass judgment one way or another prematurely. I'm excited though, it's something new.
Internet "smarks" are the new marks. It's so easy to work them. All you have to do is play up their preconceived opinion of how the powers that be are in real life and you have a hot story.