I'm sorry but this question has a fairly obvious answer.
- Its the secondary show: It doesn't have guys like Cena and Punk consistantly on the show building storylines.
- It is NOT live: When you can read spoilers you already know what is going to happen so you aren't going to go out of your way to watch something you already know is going to happen. Maybe if its live and you don't know, you will have a tendency to stay in and watch the show opposed to reading results and bypassing it. If you read the results of a movie are you going to sit in and watch it from start to finish? Probably not because you know the end game.
-Its day and time slot: Its on Friday nights during the 8-10 time slot. Meaning lots of people are either going out or having friends over.
To me it simply boils down to those 3 things.
I never wish bad to anyone but if I could somehow make Cena go away for 2 years I would