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-   -   Isn't WWE's Way of "breaking through the Indian market" Stupid? (http://forums.wrestlezone.com/showthread.php?t=337789)

Deoxyribonucleic A.C.I.D. 09-18-2017 08:51 PM

Isn't WWE's Way of "breaking through the Indian market" Stupid?
At first, I was behind WWE's move to put the title on Mahal as a pet project. But thinking things through, they way they did it was really stupid and being in the bussiness longer than I have (me: 0 seconds, them: 40+ years), they should have known that their way is stupid.

Who thought that Indians would suddently follow and Indian asshole, chickenshit heel and tune in, just because he's Indian? That's crazy. Let's compare Jinder to the Great Khali. People followed the Great Khali, because Khali was a spectacle to watch, so he would draw as a heel. Of course he would. But Jinder is a nobody compared to Khali. He's no spectacle. He's just an Indian running his mouth that has two dwarfs carrying his bags and kissing his feet (literally).

So, I ask, why would anybody from India look up to Jinder Mahal and say: "man, that guy is great! and he's from my country, too. that's awesome, I'll tune in to find out what he does next".
The answer? Nobody. Why?

First of all Jinder is a heel. And an uncool one. Which means that noone will follow him.
Second of all, a guy rambling about how his country is the greatest in the world and how they are better than the US, would most likely make anyone from that country tune off the show.
Thirdly, Jinder has no merch. He has no brand. He's by default, unadvertisable.
Also add the fact that Jinder was a jobber beforehand and WWE's move seems like one of the worst bussiness desicions ever in the history of bussiness desicions.

Another question I have is this. Okay WWE, you want India. Then why didn't you build up Jinder Mahal as a foreign sympathetic face? You know, send a message out there for once. A message from 2017 and not from the 60s. Tell the crowd how not all foreigners are bad, some are good and they fight each and everyday to survive in a foreign country. Doing their jobs. Having a family. Chasing the "American Dream".

Wouldn't that be the recipe to make Indian fans to tune in? Wouldn't they want to tune in to see what their underdog hero does? They would. He could be something like an Indian Daniel Bryan. A hero to all the foreign people in the US and a hero to WWE's entire International market. Fighting racism, fighting discrimination at the land of opportunity, Smackdown! It's the perfect story! And he does so honorably. Not by cheating. Then you could have him fight foreign wrestlers that are heels, like Khali or Rusev or Owens.
Mahal would believe that he can succeed without having to resort to the ways of those heels, that he could do it with honor. These heels would believe that the US sucks and blah, blah, but Mahal no, he would fight for his dreams and he would know that every country in the world is equal.

Positive publicity through anti-racist messages? Check.
Indians have a hero to tune in and watch? Check.
Minorities have a hero to tune in and watch that doesn't support hate, but instead is a fighting underdog? Check.
Message for International peace? Check.

How can WWE not see the real money and the real publicity here? Why does Vince still thinks that the international market he so much likes to conquer, want to see the good ol' american hero beat the bad ol' foreigner for the 85867 time? And why in the world would he think that a HEEL like Jinder, could attract a market?

blueskyy 09-18-2017 09:03 PM

To be honest, I don't know... The only silver lining is Jinder is able to play his part of the role okay enough...

Jeff Deliverer of Mail 09-18-2017 09:35 PM

I think if you asked Sinchan, he'd tell you that a pile of fans from India are still on the kayfabe side of things and would rather cheer on Roman Reigns or John Cena. Making Jinder Mahal a heel champion may have looked good on paper since he was already playing the part, plus Vince likes guys who work out so there's Jinder's second thumbs up. I doubt he'd get any kind of reaction from the WWE Universe as a face, he's the only guy Vince had to push to try and get Network Subscribers from India. Shitty face or passable heel, the safe bet is probably passable heel. So slap the belt on him, make national news and hope for the best. Who really knows how many subscribers he got for putting the belt on Heel Jinder? Maybe it worked, maybe that's why he's still the champion. Who knows?

stingray11214 09-18-2017 09:46 PM

If TNA did ANYTHING right, it was how they approached India. They toured and got themselves a nice TV deal. WWE has not done nearly as much other than insulting their intelligence with Great Khali and Jinder Mahal. It really never moved the needle as much as TNA did.

sikkbones 09-19-2017 03:26 AM

Its not just about India, jinder was massively over in Toronto... And if they are going after the international market they need to start with Canada...

And while he has an Indian background, he's Canadian.

ShinChan 09-19-2017 04:03 AM

I agree with the OP. Being an Indian, I was even more sad and disappointed about WWE giving Jinder Mahal of all people to make Indians tune in. Heck, even TNA/GFW handled Sonjay Dutt better while they were touring India. They had a better story and it made a lot much sense as well.

The rocket push from jobber to World Champion was too much for me to digest. Plus, being the least interesting out of 3MB, Jinder Mahal isn't anywhere near credible. He still isn't. Even after 100+ days of being a WWE Champion, more than a legend in Ric Flair.

Khali was a big spectacle for us. Almost every news channel buzzed in praises and publicity when Khali defeated The Undertaker and John Cena. And compared to Khali, Jinder Mahal is a nobody here. Plus, as weird as it sounds, Kayfabe is still ultra strong in India. You aren't getting the heels cheeered. The likes of John Cena & Roman Reigns are the most favorite wrestlers here. Yes, the same two that aren't much liked everywhere else or at least mostly not liked.

When Jinder Mahal won the title, I had read bunch of comments like "You're a cheater, you cheated to win the title". Such comments aren't anywhere near good especially from the Indians itself. Multiple people including me change the channel everytime the so-called Indian Jinder Mahal appears. That explains it all.

I agree that a face would've been better. Or a monster like say Braun Strowman or Khali. But I'm sure that Jinder won't have worked even as a face. He just isn't anywhere near being good enough for the top title.

Kodo Sawaki 09-19-2017 05:23 AM


Second of all, a guy rambling about how his country is the greatest in the world and how they are better than the US, would most likely make anyone from that country tune off the show.
Yes, just as wrestlers and politicians ramble how America is greatest country in the world makes millions of Muricans tune off from them and not cheer at all. #sarcasmintensifies

I get why they are doing it and its good business move. You want money from certain country so you make someone from that country(well Jinder is from Canada but still represents India) prominent Champion. Only thing I dont get is why they are continuing with it because apparently they didnt gain subscribers in India since Jinder is Champion but they lost even the ones they have until then.

Woodstuff 09-19-2017 05:50 AM

LMAO hindsight is your best friend, buddy. It's easy to sit and act like you know it all, and "duh, obviously WWE should've known the way they booked Jinder wouldn't work" on message boards after the fact.

Most smart fans like to hate on Jinder because hes a VKM pet project. Not only are they angry that guys like Styles and KO are being used to elevate the US title (remember when people wouldn't shut up about the midcard titles being meaningless?), but also that they're "taking a back seat so Jinder can flounder as world champion". Thing is though, I dont think hes flopped half as hard as you guys make out he has. The title hasnt been forgotten about, and people are still talking about undeserving Jinders reign as champ. Just like they were about Flair in the 80s.

But to go back to your point, its easy to say WWE should've seen this coming. Because it's already happened (apparently). If you'd posted this as a prediction of what would happen, instead of just rattling off some half baked "concrete, 100% guaranteed to work plan" on how Jinder should've been booked, it might've held some weight. But the "heel" wrestler standing up to America and holding their title in spite of the American fans hating him is way better than the typical scrappy underdog angle, imo.

It all comes down to preference, but fooling yourself into thinking you could guarantee breaking into a foreign market more successfully than a company that have basically owned their industry for the last 20 years is beyond ridiculous. Face Jinder could've easily failed worse than heel Jinder, I guess we'll never know.

shooter_mcgavin 09-19-2017 06:20 AM

I would think that, face or heel, giving a former prelim-jobber a hot shot push because he's Indian would actually insult the intelligence of the fans in India and it's actually quite condescending. Especially since his gimmick is that he is of Indian descent at least Khali was an attraction because he was huge giant.

I know guys like Mysterio and Guerrero were pushed because of the Hispanic audience but these are guys that already have the credibility to get those pushes. When WWE tried with Del Rio it failed because he was no Mysterio or Eddie Guerrero.

George Steele's Barber 09-19-2017 07:52 AM


Originally Posted by George Steele's Barber (Post 5700227)
I think people are overblowing the "India" thing. Yes, there are 1.3 billion people in India. Wouldn't it have had more sense for WWE to pick one of those 1.3 billion people over a Canadian with a jobber rep if they were that serious about having an "Indian" champion? Yet this is part of Jinder's appeal or his heel shtick that is working with the smarks. Look at the reaction this has gotten. People are commenting on it. That is a good thing. Even unsocial media has written articles. And I'm not saying WWE doesn't want to further crack the India market, they do and they would love for this to help them but they must see that as a huge and unlikely upside. In the meantime though they are getting a reaction out of people and they are getting that reaction in May which is usually a quiet time.

If WWE really do want to capitalize in India on all this they will let Jinder have a strong run only to be confronted by a native Indian who calls him out on his phonyness and ultimately takes the title from him. I don't know who that person is. How is Khali feeling nowadays? Is there anyone getting the secret Stroman training that could come out of nowhere?

This is the kind of story I would be telling if i were really serious about building in India. It is how I would sell more merch and sell more subscriptions. I don't see a heel Jinder being able to do that.

That all said, the important thing to note here is that it is May. May is throw shit at a wall season.

Wow! This guy is like my sixth or seventh favorite poster here and he nailed this four months ago. Jinder is about the smarks. If anything else it is Vince sending a message to the independent contractors to do what they're told, be patient, and stay in the fucking gym.

India is a tough market. They have a strong media foothold with the whole Bollywood thing. They have their own stars and sports. They can't appreciate a Canadian bad guy making their citizens look like assholes. My only confusion is why no one is defending Indians by calling Jinder out on his bullshit. Instead it looks like Jinder is building heat for Nakamura to take him down.

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